Terms of Use

You must be at least 18 years old and have authority to bind yourself or the entity you represent to these Terms.

Action Signal provides AI-assisted and agentic tools, workflows, research, product intelligence, audience validation, messaging analysis, content strategy, performance recommendations, and related services. Some features may be delivered through software, some through service engagements, and some through a hybrid model.

We may modify, suspend, or discontinue any part of the Services at any time.

To use certain features, you may need to create an account or connect third-party systems. You are responsible for:

• Maintaining the confidentiality of your credentials
• All activity under your account
• Ensuring you have authority to connect any third-party system or provide any data source
• Notifying us promptly of any unauthorized access or security issue

We may suspend or terminate access if we reasonably believe you violated these Terms or created risk to the Services or others.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Services for your internal business purposes.

You may not:

• Use the Services in violation of any law or regulation
• Infringe, misappropriate, or violate intellectual property, privacy, publicity, contractual, or other rights
• Reverse engineer, decompile, scrape, copy, or attempt to derive source code, models, prompts, workflows, or system logic except where prohibited by law
• Interfere with the integrity, security, or performance of the Services
• Circumvent rate limits, access controls, or security protections
• Upload malware, harmful code, or unlawful content
• Use the Services to build or train a competing product based on our proprietary systems, workflows, or outputs
• Resell, sublicense, or commercially exploit the Services except as expressly authorized in writing
• Submit data you do not have the right to use

You may submit or provide data, prompts, brand materials, product information, creative assets, campaign materials, market inputs, documents, records, spreadsheets, or other content (“Customer Content”).

You retain ownership of Customer Content, subject to the rights you grant us under these Terms. You grant Action Signal a limited right to host, copy, process, analyze, transmit, display internally, and use Customer Content as necessary to provide, support, secure, improve, and administer the Services and comply with law.

You represent and warrant that:

• You have all rights and permissions necessary to provide Customer Content
• Your Customer Content and its use through the Services do not violate law or third-party rights

The Services may generate recommendations, research, analyses, scores, concepts, messaging suggestions, content drafts, workflow actions, and other machine-assisted results.

You understand and agree that:

• Outputs may be probabilistic, incomplete, or inaccurate
• You are responsible for reviewing, testing, validating, and approving outputs before using them
• You remain responsible for all business, legal, marketing, technical, compliance, and operational decisions made using the Services
• Action Signal does not guarantee any specific commercial, ranking, conversion, performance, growth, or revenue outcome

The Services may interoperate with third-party platforms, APIs, models, cloud providers, database providers, connectors, analytics tools, communication tools, storage systems, and other technical vendors. We are not responsible for third-party services, including availability, performance, security, pricing, or changes in functionality. Your use of third-party services may also be governed by their own terms and policies.

If you purchase paid Services:

• You agree to pay all applicable fees, taxes, and charges
• Payment terms will be stated in the applicable order form, proposal, statement of work, invoice, or checkout flow
• Except as expressly stated otherwise, fees are non-refundable
• We may suspend or terminate access for non-payment

The Services, including software, design, branding, methods, workflows, output formats, site content, interfaces, and related technology, are owned by Action Signal or its licensors and are protected by applicable intellectual property laws.

Except for the limited rights expressly granted in these Terms, no rights are granted to you.

If you receive our non-public information that is marked confidential or would reasonably be understood as confidential, you will protect it using reasonable care and use it only as necessary in connection with the Services.

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, ACTION SIGNAL DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND RELIABILITY.

We do not warrant that the Services will be uninterrupted, secure, error-free, or suitable for your purposes.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ACTION SIGNAL AND ITS OFFICERS, DIRECTORS, MEMBERS, EMPLOYEES, AFFILIATES, CONTRACTORS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS INTERRUPTION ARISING OUT OF OR RELATED TO THE SERVICES OR THESE TERMS.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ACTION SIGNAL’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF:

• The amount you paid to Action Signal in the 12 months before the claim arose, or
• US $100

You agree to defend, indemnify, and hold harmless Action Signal and its affiliates, officers, members, employees, contractors, and agents from and against claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising from:

• Your use of the Services
• Your Customer Content
• Your violation of these Terms
• Your violation of law or third-party rights

We may suspend or terminate your access to the Services at any time if:

• You violate these Terms
• Required by law
• Necessary to protect the Services, our users, or our business

You may stop using the Services at any time. Provisions that by their nature should survive termination will survive, including ownership, disclaimers, limitations of liability, indemnification, payment obligations, dispute resolution, and confidentiality obligations.

These Terms are governed by the laws of the State of California, without regard to conflict of laws principles.

Please read this section carefully.

Any dispute, claim, or controversy arising out of or relating to these Terms or the Services shall be resolved by binding arbitration on an individual basis, except that either party may bring an individual action in small claims court if the dispute qualifies.

The arbitration shall be administered by JAMS under its applicable rules. The arbitration shall be conducted remotely where permitted by the applicable rules, or otherwise in a California location agreed by the parties. If the parties cannot agree, the arbitration shall take place in the California county where Action Signal’s principal place of business is then located. The arbitrator shall have exclusive authority to resolve disputes relating to the interpretation, applicability, or enforceability of this arbitration provision, except where applicable law provides otherwise.

You and Action Signal agree to waive any right to a jury trial and, to the extent permitted by law, to participate in a class action, class arbitration, or representative action.

Nothing in this section prevents either party from seeking temporary or preliminary injunctive relief in a court of competent jurisdiction for misuse of intellectual property, confidential information, or unauthorized access to the Services.

We may update these Terms from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of the Services after updated Terms become effective constitutes acceptance of the revised Terms.