Terms of Use
These Terms of Use (“Terms”) govern your access to and use of the website located at actionsignal.ai, and any related products, software, research, workflows, outputs, audits, services, or materials provided by ACTION SIGNAL LLC, d/b/a Action Signal (“Action Signal,” “we,” “us,” or “our”).
By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.
1. Eligibility
You must be at least 18 years old and have authority to bind yourself or the entity you represent to these Terms.
2. Services
Action Signal provides AI-assisted and agentic tools, workflows, research, product intelligence, audience validation, messaging analysis, content strategy, performance recommendations, and related services. Some features may be delivered through software, some through service engagements, and some through a hybrid model.
We may modify, suspend, or discontinue any part of the Services at any time.
3. Accounts and Access
To use certain features, you may need to create an account or connect third-party systems. You are responsible for:
- Maintaining the confidentiality of your credentials
- All activity under your account
- Ensuring you have authority to connect any third-party system or provide any data source
- Notifying us promptly of any unauthorized access or security issue
We may suspend or terminate access if we reasonably believe you violated these Terms or created risk to the Services or others.
4. Permitted Use
Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Services for your internal business purposes.
5. Prohibited Use
You may not:
- Use the Services in violation of any law or regulation
- Infringe, misappropriate, or violate intellectual property, privacy, publicity, contractual, or other rights
- Reverse engineer, decompile, scrape, copy, or attempt to derive source code, models, prompts, workflows, or system logic except where prohibited by law
- Interfere with the integrity, security, or performance of the Services
- Circumvent rate limits, access controls, or security protections
- Upload malware, harmful code, or unlawful content
- Use the Services to build or train a competing product based on our proprietary systems, workflows, or outputs
- Resell, sublicense, or commercially exploit the Services except as expressly authorized in writing
- Submit data you do not have the right to use
6. Customer Content
You may submit or provide data, prompts, brand materials, product information, creative assets, campaign materials, market inputs, documents, records, spreadsheets, or other content (“Customer Content”).
You retain ownership of Customer Content, subject to the rights you grant us under these Terms. You grant Action Signal a limited right to host, copy, process, analyze, transmit, display internally, and use Customer Content as necessary to provide, support, secure, improve, and administer the Services and comply with law.
You represent and warrant that:
- You have all rights and permissions necessary to provide Customer Content
- Your Customer Content and its use through the Services do not violate law or third-party rights
Aggregated and De-Identified Data. Action Signal may create aggregated, statistical, and de-identified data derived from Customer Content and from use of the Services (“Aggregated Data”).
Before any use permitted by this Section, Action Signal will remove direct identifiers and will apply commercially reasonable technical and organizational measures so that Aggregated Data does not identify, and cannot reasonably be used to identify or re-identify, whether alone or in combination with other information reasonably available to Action Signal, any of the following: Customer, Customer’s affiliates, Customer’s end users, Customer’s brands, Customer’s products, or any individual. Action Signal will not attempt to re-identify Aggregated Data, will maintain Aggregated Data in de-identified form, and will contractually obligate any recipient of Aggregated Data to the same restrictions.
Aggregated Data is not Customer Content. Nothing in this Section permits Action Signal to disclose Customer Content, or any output generated specifically for Customer, to any other customer. As between the parties, Action Signal owns Aggregated Data and may use it to operate, develop, train, evaluate, and improve the Services, including for the benefit of other customers.
Action Signal will not sell, license, or distribute Aggregated Data as a standalone product or service. For clarity, benchmarks, indices, analyses, insights, and reports whose content is derived from Aggregated Data are Services, and Action Signal may offer them, including on a paid basis. What this Section prohibits is the transfer of Aggregated Data itself, in raw or bulk form, to any third party as a product, license, or data feed.
If Customer and Action Signal have entered into a separate written agreement governing Customer’s use of the Services, and that agreement expressly addresses aggregated or de-identified data, that agreement controls to the extent of any conflict with this Section.
Action Signal’s rights and obligations under this Section survive termination or expiration of these Terms.
7. Outputs and AI-Assisted Results
The Services may generate recommendations, research, analyses, scores, concepts, messaging suggestions, content drafts, workflow actions, and other machine-assisted results.
You understand and agree that:
- Outputs may be probabilistic, incomplete, or inaccurate
- You are responsible for reviewing, testing, validating, and approving outputs before using them
- You remain responsible for all business, legal, marketing, technical, compliance, and operational decisions made using the Services
- Action Signal does not guarantee any specific commercial, ranking, conversion, performance, growth, or revenue outcome
8. Third-Party Services and Model Providers
The Services may interoperate with third-party platforms, APIs, models, cloud providers, database providers, connectors, analytics tools, communication tools, storage systems, and other technical vendors. We are not responsible for third-party services, including availability, performance, security, pricing, or changes in functionality. Your use of third-party services may also be governed by their own terms and policies.
9. Fees and Payment
If you purchase paid Services:
- You agree to pay all applicable fees, taxes, and charges
- Payment terms will be stated in the applicable order form, proposal, statement of work, invoice, or checkout flow
- Except as expressly stated otherwise, fees are non-refundable
- We may suspend or terminate access for non-payment
10. Intellectual Property
The Services, including software, design, branding, methods, workflows, output formats, site content, interfaces, and related technology, are owned by Action Signal or its licensors and are protected by applicable intellectual property laws.
Except for the limited rights expressly granted in these Terms, no rights are granted to you.
11. Confidentiality
If you receive our non-public information that is marked confidential or would reasonably be understood as confidential, you will protect it using reasonable care and use it only as necessary in connection with the Services.
12. Disclaimers
THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, ACTION SIGNAL DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND RELIABILITY.
We do not warrant that the Services will be uninterrupted, secure, error-free, or suitable for your purposes.
13. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, ACTION SIGNAL AND ITS OFFICERS, DIRECTORS, MEMBERS, EMPLOYEES, AFFILIATES, CONTRACTORS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS INTERRUPTION ARISING OUT OF OR RELATED TO THE SERVICES OR THESE TERMS.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, ACTION SIGNAL’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF:
- The amount you paid to Action Signal in the 12 months before the claim arose, or
- US $100
14. Indemnification
You agree to defend, indemnify, and hold harmless Action Signal and its affiliates, officers, members, employees, contractors, and agents from and against claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising from:
- Your use of the Services
- Your Customer Content
- Your violation of these Terms
- Your violation of law or third-party rights
15. Termination
We may suspend or terminate your access to the Services at any time if:
- You violate these Terms
- Required by law
- Necessary to protect the Services, our users, or our business
You may stop using the Services at any time. Provisions that by their nature should survive termination will survive, including ownership, disclaimers, limitations of liability, indemnification, payment obligations, dispute resolution, and confidentiality obligations.
16. Governing Law
These Terms are governed by the laws of the State of California, without regard to conflict of laws principles.
17. Arbitration and Dispute Resolution
Please read this section carefully.
Any dispute, claim, or controversy arising out of or relating to these Terms or the Services shall be resolved by binding arbitration on an individual basis, except that either party may bring an individual action in small claims court if the dispute qualifies.
The arbitration shall be administered by JAMS under its applicable rules. The arbitration shall be conducted remotely where permitted by the applicable rules, or otherwise in a California location agreed by the parties. If the parties cannot agree, the arbitration shall take place in the California county where Action Signal’s principal place of business is then located. The arbitrator shall have exclusive authority to resolve disputes relating to the interpretation, applicability, or enforceability of this arbitration provision, except where applicable law provides otherwise.
You and Action Signal agree to waive any right to a jury trial and, to the extent permitted by law, to participate in a class action, class arbitration, or representative action.
Nothing in this section prevents either party from seeking temporary or preliminary injunctive relief in a court of competent jurisdiction for misuse of intellectual property, confidential information, or unauthorized access to the Services.
18. Changes to These Terms
We may update these Terms from time to time. When we do, we will revise the “Last Updated” date above and post the revised Terms at this page.
For any change that materially affects your rights or obligations, including any change to how we use Customer Content or Aggregated Data, we will give notice at least thirty (30) days before the change takes effect. We will give that notice by email to the account owner’s email address on file and by a notice within the Services. You are responsible for keeping the account owner’s email address current.
We maintain a summary of material changes to these Terms, with the effective date of each, at actionsignal.ai/terms/changes. Changes that do not reduce your rights or expand your obligations, such as clarifications, corrections, contact details, and formatting, may take effect when posted.
Your continued use of the Services on or after the effective date of the revised Terms constitutes your acceptance of them. If you do not agree to the revised Terms, you must stop using the Services before that effective date. You may terminate your account at any time by notice to privacy@actionsignal.ai.
19. Entire Agreement and Order of Precedence
These Terms, together with the policies referenced in them, including our Privacy Policy, Cookie Policy, and Data Processing Addendum, are the entire agreement between you and Action Signal regarding the Services, and supersede all prior or contemporaneous understandings on that subject.
If you and Action Signal have entered into a separate written agreement governing your use of the Services, such as a master services agreement, order form, or statement of work, and a term of that agreement conflicts with these Terms, the following order of precedence applies, from highest to lowest:
- The separate written agreement, including any amendment to it
- An order form or statement of work executed under that agreement
- These Terms
- Any other policy or documentation referenced in these Terms
A conflict exists only where two terms cannot both be given effect. A term that is merely additional to these Terms does not conflict with them.
As an exception to the order above, our Data Processing Addendum controls over these Terms as to the processing of personal data, and the Standard Contractual Clauses incorporated into it control over the Data Processing Addendum.
No purchase order, vendor onboarding form, supplier portal, click-through, or other document issued by you modifies these Terms or any separate written agreement between us. Any conflicting or additional terms in such a document are rejected and have no effect, even if Action Signal accepts, signs, or does not object to that document.
20. General Provisions
Assignment. You may not assign or transfer these Terms, or any right or obligation under them, without our prior written consent, and any attempted assignment without that consent is void. We may assign these Terms, in whole or in part, without your consent, to an affiliate or in connection with a merger, acquisition, financing, corporate reorganization, or sale of all or substantially all of our assets. These Terms bind and benefit the parties and their permitted successors and assigns.
Severability. If any provision of these Terms is held invalid, illegal, or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, or severed if it cannot be modified. The remaining provisions will continue in full force and effect.
Waiver. No failure or delay by either party in exercising any right under these Terms operates as a waiver of that right, and no single or partial exercise of a right prevents any further exercise of it or of any other right. A waiver is effective only if it is in writing and signed by the party granting it.
21. Contact
ACTION SIGNAL LLC
2108 N ST STE N
Sacramento, CA 95816
United States