Customer intelligence for consumer brands · Private beta

Talk to your customers before you spend on them.

Action Signal builds synthetic customers from the signal your customers already leave. Your team asks them anything, and leaves with the specific change to make on your pages, packaging, campaigns, and content.

reviews · questions · complaints · searches · social · competitor switchingproduct pages · packaging · campaigns · content

Built with design partners across consumer categories.

Portrait of MayaReal example · anonymizedSynthetic customer
Maya
Plateau-breaking · dual-benefit seeker · time-poor
Built fromreviewsquestionssearch
“I know a lot of things work for younger women, but I’m 40, so I’m impressed.”
What would make you buy this?What feels confusing?What would you change first?
Recommended change
Lead with “two results, one capsule”: the dual payoff buyers actually rave about.
The shift

Research tells you what your customers think. Action Signal tells you what to change.

Most customer intelligence hands you insight and leaves the decision to you. Action Signal reads the unprompted signal customers already leave, then returns the change to make, on the page, package, or campaign where it matters.

Most tools
Action Signal
Prompted answers from one panel
Unprompted signal customers already leave
Insight, you decide
The change to make next
Grounding you take on faith
Traceable to what the customer said
Proof

What the customer says becomes what your team changes.

A hesitation traced back to the page, package, or campaign it should change. Real, anonymized partner work. Named before-and-afters live on the Proof page.

Title rewriteReal example · anonymized
Blue Dog Happy Birthday Mini Cookie Cake - photo-ready
“The cake was all show and no go, too hard for my dog to eat. I had to use a drill to get the candles in.”
reviewsQ&A
The change
A crunchy biscuit-style cake, built to break into pieces, with a soften-in-water tip. Still photo-ready.
Title rewriteReal example · anonymized
+5,357 monthly searches for “crispy chili oil crunch” the old title never matched
searchreviews
The change
Lead the title with “crispy chili oil with crunchy garlic,” and name the uses buyers rave about: eggs, tacos, ramen.
The brand shipped it.
How it works

How customer signal becomes a decision.

01

Listen to the signal

The language, questions, comparisons, and complaints customers already leave behind.

02

Build the synthetic customer

A synthetic customer grounded in that signal and real category behavior.

03

Pressure-test the decision

Put a title, page, package, or campaign in front of the customer it needs to convince.

04

Make the change

Leave with the specific move for the page, package, or campaign that matters.

Use cases

Choose the decision you’re making.

The customer-facing decisions that are expensive to get wrong.

Decision
Which benefit should lead the PDP or listing?
Customer signal
“I like the idea, but I don’t understand why it costs more than what I already buy.”
Action
Lead with the premium justification before feature count, and move proof and comparison higher.
Decision
What should the brand be known for first?
Customer signal
“I understand the features, but not why this brand matters.”
Action
Reorder the claim hierarchy around the reason to believe, not the founder’s internal story.
Decision
Which campaign hook should get funded?
Customer signal
“This sounds nice, but I’ve heard every brand say it.”
Action
A go, rework, or hold call before spend moves, with a sharper objection-led hook if it needs one.
Decision
What does the shopper need to understand before the product is in hand?
Customer signal
“I can’t tell who this is for or when I’d use it.”
Action
Move audience, use case, and proof to the front panel before the irreversible print run.

Built for defensible decisions, not fake certainty.

Action Signal helps teams stop guessing before they commit budget. A synthetic customer surfaces the objections, gaps, and sharper bets worth testing before you spend.

TodayDesign partners have changed real packaging, messaging, and campaign direction.
NextRevised listings are in live testing across a partner’s catalog.
AlwaysWe don’t publish claims we can’t defend.
Read our proof approach
Access

Currently invite-only.

We’re onboarding consumer brands with an active product-page, packaging, launch, or campaign decision.

The Platform

Customer intelligence, in your team’s hands.

Build synthetic customers from your signal, ask them about your decisions, and leave with the change to make.

  • Synthetic customer panel and conversations
  • Decision briefs your team can act on
  • Product page, packaging, campaign, and content use cases
For agencies, multi-brand & enterprise

Guided onboarding

Want the first decision run with you? We run your first real decision alongside your team, prove the value, then onboard you into the platform.

See how guided works
Founders

Built by people who understand both brand decisions and AI systems.

DC

Domenick Cimino

Co-founder · Brand & product operator

Marine combat veteran turned brand and ecommerce operator. 15+ years across CPG and beauty, including MARLOWE. Skincare, Dr. Schulze’s, and VIETRI. Now the architect of much of Action Signal’s product.

MR

Michael Ronen

Co-founder · AI & immersive technologist

Behavioral researcher and immersive technologist working where AI, storytelling, and consumer behavior meet. TEDx speaker and author of The Play Economy. SXSW VR Jury Award winner; built tech later acquired by Giphy.

Your customers already told you what to change. Come read it back.

Invite-only beta. Tell us the one decision your team is working on.