Proof · Design-partner work

The change itself. Not a claim about it.

Every example below is real work from a design partner. We read the signal customers were already leaving, then changed the surface where the decision happens. Names are withheld until each partner clears them, the work is not.

Reviews · tickets · search · social · switching languagea synthetic customerthe change to ship

+31% and +15% revenue in Amazon's own A/B tests, live now. See the tests

A real output

What “the change” actually looks like.

From a real optimization report for a chili crisp brand on Amazon. Title in, optimized title out, every edit tied to evidence. The brand shipped it.

A chili crisp brandProduct (name withheld)Amazon USDecision surface · PDP title
Current title

Jalapeno Pepper Chile Crunch 6oz - Mild Mexican Chili Crisp in 100% All Natural Seasoned Olive Oil, Garlic & Rosemary - Spicy Crunchy Hot SauceKeto Friendly Vegan Gluten Free NON GMO

Optimized · Action Signal

Brand Jalapeño Chile Crunch 6oz – Crispy Chili Oil with Crunchy Garlic & Rosemary in Extra Virgin Olive Oil – Mild Mexican Chili Crisp Topping for Eggs, Tacos & Ramen – Vegan, Gluten Free

Added for demand the old title never matchedRemoved: low-value or unapproved claims
+5,357

monthly searches for “crispy chili oil crunch” the old title never matched

#1 theme

versatility, the top positive theme across the analyzed reviews (50%)

Auto-cut

“NON GMO” stripped: an unapproved claim caught by the compliance gate

Before & after

A gifting brand fixed the cake buyers loved but pets couldn't eat. Then ran the engine across its catalog.

The listing sold the look. The reviews said the product failed the one moment that mattered.

A gifting brandProduct (name withheld)Amazon USDecision surface · PDPGift-buyers, seasonalPrimary audience
Real example · anonymized

Before

Blue Dog Happy Birthday Mini Cookie Cake - photo-ready
  • Hand-decorated to look like a real cake
  • Peanut-butter flavored
  • Arrives ready to gift
surfaces in decision out

The cake was all show and no go, too hard for my dog to eat. I had to use a drill to get the candles in.

Traced to
reviewsQ&A

After · ship this

A Crunchy Biscuit-Style Birthday Cake - Made to Break Into Pieces, Soak to Soften
  • Crunchy biscuit texture, built to snap into pieces
  • Soak briefly to soften for seniors and small breeds
  • Still photo-ready out of the box

Why it's stronger: it answers the #1 review complaint, that the cake was too hard to eat, while keeping the gift-ready presentation buyers loved.

The same brand then ran Action Signal across its catalog: content, creative, copy, and search. Then they put the rewrites in front of Amazon's own testing tool.

Live A/B tests

Tested where it counts.

Action Signal recommendations don't stay theoretical. Our rewritten titles are running head-to-head against incumbent listings inside Amazon's own A/B testing environment for a premium gifting brand. Same listing, same price, same images, traffic split by Amazon. Just the words, rewritten in the customer's own language.

Gift kit bestseller
+31% revenue

+34.5% conversion on evenly split traffic

Specialty gift line
+15% revenue

+12.7% conversion, measured per visitor

Six weeks of data across roughly 120,000 shoppers. Both tests are still running.

Under the hood

Is this just an LLM with a prompt? No.

Every line of that report traces to real signal. The model is one step; the grounding is the product.

Real reviews

Reviews mined with aspect-level sentiment. Versatility +97, Crunch +87, Garlic +83, and the burnt-pieces complaint flagged at -73.

Keyword demand

Search-volume clusters and a detected Feb to Apr demand window. “jalapeno crisps” at 5,949 trailing-year searches; the old title matched almost none.

Competitor signal

Three category leaders read in full. Their friction, “excessive oil content,” becomes your wedge.

Compliance gate

Unapproved claims (“NON GMO”) stripped automatically before they ship. Judgment encoded, not guessed.

ReviewsSocialSearch demandCompetitor listingsClaims rulesThe change
Who we've done this with

Real brands. Real decisions. Held anonymous until each partner clears their name.

The work is real. The names stay off until each partner signs off. Then they drop in here.

Spirits · craft premium

A premium spirits brand

Decision
How to price and position a new premium spirit against entrenched incumbents.
Signal
We read the unprompted language customers and the category already use, qualitatively and in depth.
Direction
Built a synthetic audience from that language, pressure-tested pricing and messaging directions against it, and delivered the positioning the brand could defend. Qualitative engagement; no performance metrics claimed.
Enterprise CPG · incubation

An enterprise CPG incubation

Scope
Customer-signal work feeding future product development inside a major CPG incubation.
Status
The product is unreleased, so specifics stay sealed. The relationship is real and active.
Held confidential: the product is unreleased.

Your customers already told you what to change. Come read it back.

Private beta. We take on a small number of brands at a time.