Pricing

Action Signal is invite-only during beta. You request access, we approve your account, and then you subscribe and start running decisions. We don't charge anyone before they're approved: there's no card required to request access.

There are two, and each buys exactly one thing. A report credit runs one full optimization report on a product. An audience credit is one question put to a panel of up to 8 buyers, and every panelist answers. A larger panel, 9 to 16 buyers, costs 2 credits a question. Building and rebuilding panels costs no credits at all; how many you can keep at once is your plan's panel slots. Each plan includes a monthly allowance of both credits; add-on packs top you up.

No. The trial allowance is a one-time grant so you can run the engine on a single product and see a synthetic customer built from real signal. When it earns its keep, you upgrade to a paid plan with monthly credits.

Monthly plan credits reset each billing cycle. Allowances are sized to what you track (one to two reports per product a month, plus a shared pool of audience credits for panel questions), so a plan should cover a normal month of decisions. Each extra product slot adds one more report a month. For an occasional spike, an add-on pack tops you up immediately; if you are topping up most months, the next tier up is the cheaper move.

Not when the data is due. Fetch Data refreshes a product free once its data is a week old, and a competitor once its data is two weeks old; anything still fresh is skipped, so a routine refresh never spends a credit. Refreshing data that is still fresh uses 1 report credit, and you confirm before it runs. Data collected in the last 24 hours can't be force-refreshed, because the sources would return the same data. If a refresh fails before any data is collected, the credit comes back.

A panel slot is one saved audience you can keep and come back to. Building a panel, regenerating it, or replacing it costs nothing while you are inside your slots: you only spend credits when you ask a panel a question. If every slot is full, delete one you have finished with or move up a tier for more.

Eight by default, sixteen at most. Past roughly sixteen, synthetic panelists stop adding new perspectives and start repeating each other, so a bigger panel costs you more waiting without telling you more. Every panelist answers every question. A question to a panel of up to 8 costs one credit; a panel of 9 to 16 costs two, because twice the panelists means about twice the work.

Yes, anytime, from the in-app billing settings, which manage your subscription through Stripe. Add-on seats and product slots are added or removed the same way. An upgrade takes effect right away. You pay the difference for the rest of your billing period, and the extra credits for that time land in your account immediately. A downgrade takes effect at the end of your current billing period, so you keep the plan you paid for until then; there is no refund or credit for the time left. At that renewal your monthly credits reset to the smaller plan's allowance. If you then have more products, panels, or teammates than the smaller plan allows, nothing is deleted or locked: you keep using everything you have, and you can add more once you are back under the new plan's limits.

Shopify requires apps installed from their App Store to bill through Shopify, so installing from the listing moves your subscription there. We cancel your card subscription at that moment and refund the unused part of the period you already paid for, and your plan and credits carry over unchanged. If you would rather keep billing as it is, connect your store from inside Action Signal under Integrations instead of installing from the App Store.