Platform · Invite-only beta

Talk to a customer built from your own signal.

Action Signal turns the signal your customers already leave into a synthetic customer your team can interrogate, then into the specific change to ship, on the surface where the decision happens.

Invite-only during beta. The application is how we learn your decision and your fit.

Action Signal · Audience PanelIllustrative UI
C
The Mindful Optimizer
Daily ritual · focus-seeking · taste-skeptic
Grounded in
reviewsQ&Asearchswitching language
Deciding on
Amazon PDP
Would this title get you to switch from your regular coffee?
“Only if it actually tastes like coffee. I’ve been burned by ‘functional’ stuff that tastes like dirt.”
What would change your mind?
“Lead with the taste, tell me it’s real coffee first, then the focus.”
Decision artifact
Lead the title with everyday-coffee taste, then the focus benefit.
The system

Many surfaces in. A synthetic customer in the middle. One change out.

The platform runs the same line end to end. You never see the machinery, you see the customer and the decision.

01

Read the surfaces

The signal customers already leave across reviews, tickets, search, social, and switching language.

02

Model the customer

A synthetic customer grounded in that signal and category behavior.

03

Interrogate the decision

Put a title, page, package, or campaign in front of them and ask.

04

Ship the change

Leave with the specific move on the decision surface that matters.

Audience Panel

The customer, not a chatbot

A customer you can actually question.

Each synthetic customer is built from your signal and shows what it is grounded in, the surface classes behind it, never a black box. Ask it the things you would ask a focus group, without the weeks or the panel.

C
The Mindful Optimizer
Daily ritual · focus-seeking · taste-skeptic
Grounded in
reviewsreturnssearchswitching language
Decision artifacts

Presentation-grade, not a data dump

You leave with a decision, not a report to decode.

Every interrogation resolves into a clean artifact: the decision, the customer signal behind it, and the specific change to ship. Built to drop into a deck or hand to a team, not to be parsed.

The change to ship
Lead with the everyday-coffee taste. Then the focus.
“I’ve been burned by functional coffee that tastes like dirt.”
reviewsQ&Asearch
Surfaces

Reads the surfaces signal arrives on. Ships to the surfaces decisions happen on.

Marketplace-agnostic by design. The signal classes and decision surfaces are named, the method behind them stays ours.

Signal surfaces, in

  • Reviews, ratings, Q & A
  • Support tickets, returns
  • DMs, social comments, mentions
  • Search and on-site behavior
  • Competitor switching language
Synthetic customer

Decision surfaces, out

  • Product pages and listings
  • Landing and category pages
  • Packaging and on-pack copy
  • Ad creative and campaign hooks
  • Social and vertical content
Going deeper
Audience Landscape

See who is actually in your market.

Beyond a single synthetic customer, map the full range of customers your signal reveals, so you know which audience a decision is really for before you commit to it.

Agentic Workflows

Put the routine reads on a loop.

For recurring decisions, the platform can run the read-model-interrogate loop on a schedule and surface what changed, so the work compounds instead of restarting each time.

Your customers already told you what to change next.

Invite-only beta. Apply and tell us the one decision you’re trying to de-risk.