How to handle Amazon's 75-character title limit before Amazon's AI handles it for you
As of July 2026, Amazon caps product titles at 75 characters in most categories and adds Item Highlights: a 125-character field that is searchable, indexed, and displayed beneath the title in search results. Titles left over the cap are rewritten by Amazon's own AI. It keeps your brand name and the core product noun, and drops what it judges redundant. If Item Highlights is left empty, Amazon fills that too. Doing nothing is no longer a neutral choice; it hands Amazon the decision about which of your keywords survive.
Action Signal writes the pair instead. It reads your reviews at the aspect level, clusters real search demand, and reads your category leaders in full, then produces a title and Item Highlights that together claim the full 200 indexable characters in the language your customers already use, with unapproved claims stripped before they ship. The two fields are written as a pair, because judging a 60-character title without its Highlights misreads the listing.
The same rewrite engine is currently beating incumbent titles in live A/B tests inside Amazon's own testing environment.